Where are we on the scale of data, information, knowledge and wisdom?
We must ensure that expertise, wisdom and understanding is not replaced with a plethora of numbers. With practical applications, this paper will challenge practitioners to consider:
- The concept of new data that is a kilometre wide but only a millimetre thick
- When a lot of information in a limited area may misdirect the whole focus of a project
- A mass of information that might tell us what people are doing but not why they are doing it.
- Some think that much more data means we don't need to interpret so we do not need professional expertise.
- Information that might accurately define the present but is not a good basis for predicting the future.
- Data that confirms that several factors may be an important part of the issue but gives no indication of the compounding of several factors together.
- Measuring short term changes when the long term effect is quite different
Presented by John Reid, Austraffic Managing Director, at the AITPM National Conference 2017