The words ‘data scientist’ and ‘sexiest job in the world’ are not natural bedfellows, but, according to the Harvard Business Review, data scientists who look beyond the numbers to give real and intelligent insights are highly sought and the newest ‘sex symbols’ on the block.

"If we can ever hope to take full advantage of big data, data preparation is going to need to be elevated out of the manual, cumbersome tasks that currently make up the process..."

"The beautiful thing about tracking is that it’s a cycle that never ends and, once you start using tracking to inform brand strategy, you never want it to stop."

Sophisticated Bluetooth recognition technology helped VicRoads manage traffic information during Melbourne’s recent tunnel closures – the biggest road works through the Burnley and Domain Tunnels since they opened over a decade ago.

Data integrity is one of the major issues facing the transport planning professionals who invest millions of dollars on traffic research every year to allow them to make decisions that will affect thousands of motorists.