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Anything But Average

It is not just how we are travelling that is important, it is “why”. When we are faced with a huge disruption such as the Coronavirus it makes us re-evaluate and adapt to the different conditions.  What does this mean for the future?  With good data collection, analysis and management of the information we collect, we will maximise the services that we can provide to the community.

One of the most well-known examples of the danger of averages comes from the U.S. Airforce; they were suffering a large number of crashes, taking lives and expensive equipment. At its worst point, 17 pilots crashed in a single day. They believed they had good pilots, flying better planes, but they were getting worse results. Some misconceptions had to be overcome.

We need an ongoing discussion and evaluation of how and what is being collected and how it is being used.  We are starting a conversational series “Anything but Average”; by constructively reviewing examples of the collection and use (and misuse) of data, sharing ideas, and identifying proper research, we hope to create a spirit of respect and understanding of the right way to go about collecting and using data.