"To reach audiences with data-driven content, what really matters is your ability to craft a good story, and there’s very little math required. In fact, discomfort with numbers may actually lead you to ask the right questions to create the most interesting and accessible data-driven content"
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The 5th of August marks the anniversary of the first electric traffic signal, which was installed on this day in 1914 on the corner of 105th and Euclid, in Cleveland, Ohio.
The city of Aarhus, Denmark has deployed 10 dynamic digital signs that are driven by motorist’s driving behavior and real-time data from their Bluetooth equipment, such as headsets and mobile phones. The signs provide instructions that include driving times and the fastest routes, which saves time and helps traffic to flow smoothly.
The key to a successful, data-driven marketing strategy is finding the perfect intersection between technology and human expertise.
The role of Human Interpretation in Big Data Analysis
You don't need Big Data to make better decisions. The reality is that companies have more data than they think, they need less data than they think, and more than 50 years of research supports the notion that predictive models consistently outperform human decision-making abilities.
Big Data is enjoying a big moment in the sun. But who stands to benefit most from this technology — and how?
Originally posted on HBR Blog Network – Harvard Business Review:
"What held them back from applying was not a mistaken perception about themselves, but a mistaken perception about the hiring process. This is critical, because it suggests that if the HP finding speaks to a larger trend, women don’t need to try and find that elusive quality, “confidence,” they just need better information about how hiring processes really work."
Originally posted on Will Work For Adventure:
I only got into road cycling last June when I decided to train for a triathlon, and there were a number of things that caught me by surprise. I realized that I had…